Small Gestures, Big Impact

Mary Ryan, Executive Business Partner, Stitch
Imagine Admin Session: Thursday, April 17, 10:30 AM - 12:30 PM CST

Sometimes, the smallest things can make the biggest difference. Mary Ryan believes that strategic support is also about anticipating needs, delivering unexpected moments of care, and creating experiences that leaves a lasting impression. A well-timed surprise, a just-in-case essential, or an item no one realized they needed- thoughtful details can transform an ordinary interaction into an unforgettable one. Introducing the Survival Pack - an idea Mary had that's turned into a secret weapons that wow executives, teams, and guests in any setting, whether it’s a board meeting, offsite, or last-minute travel.

A 2nd-generation career Executive Business Partner with over 20 years in the profession, Mary serves as Executive Business Partner to the CEO of Stitch in Indianapolis and is a 2024 Admin Awards Winner. Known for leading with empathy and a strategic mindset, she is passionate about finding innovative ways to support executives while bringing warmth and kindness into every interaction.

Lessons Learned In Leadership: Navigating The Unexpected

Imagine Admin Session: Friday, April 25, 11:30 AM - 1:30 AM CST

When One Wrong Turn Could Have Disastrous Consequences Leadership isn’t just about making the right calls. it’s about how you respond when everything is on the line. Darrell Williams knows this firsthand. Presenter of "Lessons Learned in Leadership: Navigating the Unexpected," Darrell takes you inside a real-life crisis—guiding a convoy of vehicles through downtown Atlanta, leading a high-profile Presidential advance team, and making a wrong turn that could have derailed an entire mission. Before GPS, before instant course correction, he had to make a split-second decision. What were his options? How did his team react? And what does this moment reveal about leadership under pressure? With a stellar 20-year administrative military career, Darrell led high-stakes operations and honed his expertise in crisis management, logistics, and executive communications. As a key figure in the White House Communications Agency, he supported three American Presidents and led over 500 missions. His leadership skills were tested at the highest level after 9/11, when he was selected as one of five key leaders to direct emergency action communications for the Vice President of the United States, including duties as an Air Force Two Command Representative.

Now CEO of Alliance Seminars Coaching, Darrell is a master certified life coach, keynote speaker, and certified facilitator, bringing deep leadership insights from his military career to help individuals and organizations navigate leadership, relationships, and purpose.

Introverted Impact & Creating Powerful Event Experiences

Darcy Bennet, Executive Assistant, ABC News, Founder, DB Executive Services
Imagine Admin Session: Thursday, April 17, 10:30 AM - 12:30 PM CST

Darcy Bennet is here to flip the script on what impactful event planning looks like, highlighting the often-overlooked strengths of introverted leadership. During this talk, Darcy explores how introverted Executive Assistants can tap into their unique skills - deep listening, thoughtful observation, and intuitive empathy- to design events that resonate authentically with attendees. With practical strategies and real-world insights, Darcy proves that meaningful event experiences aren't about being the loudest voice in the room - they’re about cultivating genuine connection, creating space for thoughtful interaction, and delivering lasting results.

Drawing from her extensive experience as an Executive Assistant at ABC News and as the Founder of DB Executive Services, Darcy has spent more than a decade supporting executives across media, publishing, and beyond. Passionate about streamlining operations and nurturing strategic partnerships, she empowers Administrative Professionals to step into their quiet power, showing that introversion isn’t a limitation - it’s a hidden superpower waiting to be unleashed. 

Misspelling “Judgment” (and Other Near-Death Experiences at Southwest Airlines)

Cynthia Young, Consultant & 20+ Year Veteran of Southwest Airlines
Imagine Admin Session: Thursday, April 17, 10:30 AM - 12:30 PM CST
Imagine Admin Session: Friday, April 25, 11:30 AM - 1:30 AM CST

Few people were in closer proximity to Colleen Barrett and Herb Kelleher than Cynthia Young - which is a blessing…and occasionally a high-stakes spelling (and endurance) test. For over two decades, Cynthia worked alongside Colleen and Herb on everything from culture-shaping employee care to keeping labor relations smooth during turbulent times. And even after she left the airline, the three of them still met monthly to eat, drink, and untangle each other’s messes - both personal and professional, with equal parts wisdom, wit, wine, and Wild Turkey.  In this hilarious and heartfelt session, Cynthia shares what it was like to serve at the heart of Southwest Airlines’ legendary culture, where misspelling a single word three times in a row nearly cost her her job - true story.

As the founder of Southwest’s Internal Customer Care team and later Senior Director of Labor & Employee Relations Communication, Cynthia helped shape the culture that shaped an airline - bridging the gap between leadership and the frontlines, creating space for real dialogue, and delivering care with a capital “C.” She’s got the stories. She’s got the scars. And yes, she finally learned how to spell judgment. Come for the laughs, stay for the leadership lessons—and maybe have spellcheck on standby.

From Executive Assistant to Therapist: How 15 Years as an Admin Led Me to Mental Health Counseling.

Tiffany Dow, Founder & Therapist, Dow Coaching & Consulting
Imagine Admin Session: Thursday, April 17, 10:30 AM - 12:30 PM CS

For 15 years, Tiffany built a career as an Executive Assistant in global corporations, mastering high-pressure environments, relentless problem-solving, and anticipating the needs of others. But behind the scenes, she saw something deeper - the overwhelming stress, blurred boundaries, burnout, and emotional toll that so many Administrative Professionals quietly carry. That realization changed everything. Presenter of "From Executive Assistant to Therapist," Tiffany shares how her journey as an EA inspired her to pursue a Master’s in Clinical Mental Health Counseling after witnessing firsthand the unique pressures of the admin profession. She felt called to help others navigate the emotional and mental demands of their roles.

Now a therapist and executive coach, Tiffany helps executives and Administrative Professionals navigate stress, boundaries, burnout, self-worth, and conflict resolution. With a no-nonsense approach, she distills purpose, promotes clarity, and helps offload unnecessary “life noise” to create space for well-being and career success. 

LinkedIn Isn't Just A Platform - It's a Power Move

Matt Cretzman, Founder, LeadStorm AI
Imagine Admin Session: Friday, April 11, 1:30 - 3:30 PM CST

Too many professionals treat LinkedIn like a static résumé instead of the dynamic tool it is. In this session, Matt Cretzman, founder of Stormbreaker Digital, breaks down how Administrative Professionals can use LinkedIn to expand their network, elevate their influence, and create career-defining opportunities. Drawing from his book, The LinkedIn Advantage, and over a decade in marketing and business development, Matt reveals the strategies that separate those who scroll from those who strategically show up. Admins will learn how to craft a profile that attracts the right people, engage in ways that position them as industry connectors, and leverage LinkedIn’s tools to create real value - not just for themselves, but for their executives and organizations.

As the creator of LeadStorm AI, Matt has helped professionals across industries elevate their presence. Now, it’s time for Admins to do the same.

From Crisis to Clarity

Bry'an Azuekwu, Community Leadership Performance Manager, Park Heights Community
Imagine Admin Session: Thursday, April 17, 10:30 AM - 12:30 PM CST

Resilience isn’t just about survival - it’s a leadership strength. Bry’an E. Azuekwu knows firsthand how personal challenges, career pivots, and overcoming adversity can shape a more empathetic, adaptable, and impactful approach to administration. In "From Crisis to Clarity: Reimagining Administrative Excellence Through Lived Experience," he explores how burnout, addiction recovery, and unexpected leadership transitions can be transformative rather than limiting. Blending lived experience with professional acumen, Bry’an offers a fresh take on leadership - one that challenges the idea that success must follow a traditional path. Instead, he makes the case for authenticity, adaptability, and using personal resilience as a tool for innovation in high-stakes roles.

With 15+ years of experience as an Administrative Business Partner, strategist, and community leader, Bry’an has held key roles, including Special Assistant to Baltimore City Council President Nick J. Mosby, where he earned a Presidential Citation for his contributions. Currently, Bry'an E. Azuekwu, Community Leadership Performance Manager, Park Heights Renaissance and Director of Constituent Services and Community Engagement, Maryland’s 41st District Delegate Malcolm P. Ruff, Esq. Administration.

No Code, No Problem: How an EA Built a Calendar Audit Tool Using AI

Courtney Johnson, Executive Assistant, Dimension Capital, Founder of AI for Admins & EA wiz
Imagine Admin Session: Friday, April 11, 1:30 - 3:30 PM CST

Many Executive Assistants want to be strategic partners but feel stuck in administrative tasks. Courtney Johnson was one of them—until she used AI, with no coding experience, to create a calendar audit tool that saved Blackstone’s Global CISO 389 hours annually. Now, she’s helping admins reclaim time, streamline workflows, and elevate their careers. This isn’t an AI theory session—it’s a real-world blueprint. Courtney will share how she identified inefficiencies, leveraged AI for a solution, and scaled it across senior leadership. Attendees will walk away with actionable steps to automate and optimize their work—no technical skills required.

A 20+ year EA veteran, Strategic Executive Assistant at Dimension Capital, and founder of AI for Admins and EAwiz, Courtney knows AI isn’t here to replace EAs—it’s here to empower them. Her journey proves that with the right mindset and tools, any EA can shift from a reactive role to a proactive, high-impact partner.

Imagination Is Everything Says Einsten - And Maria Sawyer

Maria Sawyer, Office Manager, ROI Revolution
Imagine Admin Session: Thursday, April 17, 10:30 AM - 12:30 PM CST

Sometimes, the biggest innovations come from the moments when things don’t go as planned. For Maria Sawyer, that moment came in 2020, when a global pandemic threatened to cancel her company’s annual holiday party. Instead of accepting the roadblock, she reimagined the entire experience - transforming a traditional dinner into a drive-in movie event, Working From Home Alone. It was a pivot that not only saved the event but changed the way her company approached celebrations forever. Maria explores how curiosity fuels innovation, and how breaking free from self-imposed limitations can lead to unexpected, lasting improvements. Since her bold reinvention of the holiday party, her company has embraced more inclusive, family-friendly, and cost-effective events- proof that when you challenge the status quo, new opportunities emerge.

With six years in the administrative industry, Maria has climbed the ranks from Office Assistant to Office Manager and Property Manager at ROI Revolution. Passionate about creativity and problem-solving, she thrives on finding fresh ways to enhance workplace culture and experiences.

Laugh Or Lose Your Mind - The Wildest EA Stories And What They Teach Us

Imagine Admin Session: Friday, April 25, 11:30 AM - 1:30 AM CST

As an Executive Assistant, you expect to handle organization, strategy, and problem-solving—but no one warns you about the truly bizarre requests that come with the job. Gabrielle Waxenberg has seen it all. In "Laugh or Lose Your Mind: The Wildest EA Stories (and What They Teach Us)," Gabrielle takes you behind the scenes of the most outrageous, laugh-out-loud moments of her career—like the disaster that cost $10,000 for nothing, her personal coffee ‘drive-thru’ (yes, it’s exactly what it sounds like), the art of creative accounting gone wrong, the fall heard ‘round the office, fake daughter with real consequences, and the infamous “not leather” car crisis.

A seasoned EA with 12+ years of experience, Gabrielle is the Founder & CEO of The Waxenberg Agency. She holds a BS in Hotel & Restaurant Management from Drexel University, with a concentration in Casino Management. A Broadway enthusiast and passionate sports fan, she now resides in Boston, where she runs the Boston Jets Club.

The LEAdership Mindset: Developing the E.A.

Imagine Admin Session: Friday, April 25, 11:30 AM - 1:30 AM CST

Mastering the Oceans of Inbox

Steven Allen, Business Administrator, Microsoft
Imagine Admin Session: Thursday, April 17, 10:30 AM - 12:30 PM CST
 
Who better to guide you through inbox mastery than Steven Allen, who's served in Executive Business Support with Microsoft for the past five years? Steven believes that mastering email is about far more than managing tasks - it’s about sharpening your executive’s focus, boosting productivity, and strategically driving value. He emphasizes your critical and transformative role as an Administrative Professional. His engaging session highlights simple, actionable strategies that lead to meaningful shifts. Tools like the 2-Minute Rule, intentional categorization, and mindful time-blocking aren’t merely productivity hacks - they’re practical pathways to less stress and greater impact. It’s about adopting manageable, incremental changes that create lasting efficiency and clarity. Join Steven as she shares his deep professional expertise and infuses practical lessons with his signature Aussie-style storytelling - energetic, colorful, and highly interactive as he helps you transform email chaos into strategic clarity, redefining inbox management as a powerful strategic asset.

Steven is a Business Administrator at Microsoft and hails from the land down under, Australia.

The 3 Things I wish Someone Told me Decades Ago

Pam Harris, Executive Assistant / Founder, PLH Solutions LLC
Imagine Admin Session: Thursday, April 17, 10:30 AM - 12:30 PM CST

Have you ever wished someone had pulled you aside years ago to share wisdom that could've changed your career? With over 30 years supporting CEOs, C-suite executives, and Managing Directors at Fortune 500 companies, Pam Harris has accumulated powerful lessons every Administrative Professional needs—but rarely hears until it's too late. Presenter of "My 3 Biggest Lessons Learned (I wish someone would have told me that YEARS AGO)," Pam passionately believes you’re never "just an admin"—and it’s time you started acting like it. She'll reveal three transformative insights that will help you stop undervaluing your strategic impact, proactively position yourself as an indispensable partner, and confidently advocate for your role at the highest levels.

Pam is a 30 year veteran of the Administrative Profession and Founder of PLH Solutions, a firm that provides fractional EA support. 

The Ripple Effect of Intentional Relationships

Imagine Admin Session: Friday, April 25, 11:30 AM - 1:30 AM CST

Building Relationships in the workplace aren’t just about collaboration - they can create profound, life-changing moments. Shelia Nickerson knows this firsthand. Over her 25-year career at AT&T, she has built deep, meaningful connections that have shaped her both professionally and personally. During this Imagine Admin talk, Shelia will share a deeply personal story of how a bond with her boss’ wife led to a heartfelt sacrifice that touched her and her family in ways she never imagined.

Through real-life experiences, Shelia will highlight how showing up with integrity, consistency, and a genuine smile can transform not just workplace dynamics but personal lives. Because when admins invest in relationships, they don’t just build connections—they build a legacy.

Shelia is an Executive Assistant at AT&T where for over 25 years of her administrative professional career, she starts her day with a smile and ends it with a smile - as much as possible! How she shows up matters to her, her boss, and the AT&T organization.

Claiming Your Seat - And Voice At The Table

Ana Glaze, Executive Assistant, City of Sugar Land
Imagine Admin Session: Thursday, April 17, 10:30 AM - 12:30 PM CST

A closed mouth doesn’t get fed. It’s a mantra Ana Glaze lives by - not just as a mother of four, but as a bold advocate in the workplace. As Executive Assistant to the Assistant City Manager for the City of Sugar Land, Ana understands that an admin’s role isn’t just to observe and listen - it’s to speak up, champion ideas, and foster a culture where every voice is heard. Ana believes that a thriving workplace culture starts with Administrative Professionals and their leadership teams. Ana will challenge you to step into your power, ask "why" more often, and use your voice not just for yourself, but to uplift those around you. Because making an impact isn’t about being the loudest - it’s about being the one who speaks when it truly matters.

With over eight years of experience spanning executive support, event management, and high-level communications in both public and nonprofit sectors, Ana has built a career on driving efficiency, streamlining operations, and ensuring that every perspective, especially those often overlooked has a seat - and voice at the table. 

Stop Waiting, Start Living: The Truth About Purpose, Impact & Fulfillment 

Imagine Admin Session: Friday, April 25, 11:30 AM - 1:30 AM CST

Maggie Jacobs spent years believing that fulfillment was always one step away - the next promotion, the next milestone, the next win. Then life threw her a challenge that changed everything: her husband’s kidney transplant. Witnessing firsthand what it means to receive a second chance at life, she made a bold decision - to pay it forward and donate her own kidney to a stranger. That moment didn’t just change someone else’s life; it redefined her understanding of purpose. In this powerful and deeply personal session, Maggie challenges admins to stop waiting - for permission, perfection, or the “right time” and start leading with intention, confidence, and conviction. She’ll break down the myth that fulfillment is something we chase and instead show how it’s something we create by aligning our work, choices, and leadership with what truly matters. Admins aren’t just support; they are power players who can drive real change - if they choose to step into their impact. And while you don’t need a life-altering moment to start living boldly, you do need to decide that today is the day.

Maggie is an Executive Assistant to a CEO, a published author of The Elevated EA, and a passionate advocate for purpose-driven leadership. With over 15 years in the administrative profession, she has mastered the art of strategic execution, influence, and driving impact at the highest levels of business.

The Instinctive "No": Navigating the Toxic Trench, the Golden Workplace

Heather Esancy, Executive Assistant, Bouvier Advisors
Imagine Admin Session: Thursday, April 17, 10:30 AM - 12:30 PM CST
 
Not all executive cultures are created equal. Heather Esancy has worked in both extremes—the "toxic trench" and the "golden parachute" - and learned that success in either environment comes down to one critical skill: knowing when and how to say NO. In "The Instinctive "No": Navigating the Toxic Trench, the Golden Workplace," Heather shares how solid boundaries, radical candor, forward-thinking instinct and strategic pushback can help you manage up, protect your time, and drive better outcomes - regardless of whether you’re dealing with a micromanager or a hands-off leader. Along the way, she’ll weave in humorous, real-world stories that highlight the power of assertiveness, self-awareness, and understanding what truly makes the best use of your executive’s time.

A C-suite Executive Assistant with 23 years of experience, Heather has supported leaders across financial services, industrial firms and family law. She holds a BA in Creative Writing and an AS in Paralegal Studies and is passionate about advocating for the administrative profession.

It Takes Two To Make A Thing Go Right - Mastering the EA/Chief of Staff Dynamic

Jess Hess, Executive Business Partner + Tricia Torres, Chief of Staff, Lyft
Imagine Admin Session: Friday, April 25, 11:30 AM - 1:30 AM CST

A strong EA-Chief of Staff partnership isn’t just about working well together - it’s about leveraging individual strengths [and biggest differences] to create a powerful collaboration that drives the executive forward. Jess Hess and her Chief of Staff, Tricia Torres, at Lyft believe they have one of the strongest EA-COS partnerships out there. Presenter of "It Takes Two To Make A Thing Go Right: Mastering the EA & Chief of Staff Dynamic," Jess will share how she and Tricia have turned their unique skills and perspectives into a high-impact partnership. Moving beyond surface-level teamwork, they’ve built a collaboration that not only supports their executive but actively fuels success. This session scratches the surface of what’s possible, serving as a prelude to the full session at Beacon in May.

A 19-year career admin, Jess supports the CFO of a public company and was honored as the 2022 Admin Awards Spirit Award Winner for the San Francisco Bay Area.

Nixing the Outdated Narrative: How Admins Can Change the Perception of Their Role

Ebony Adomanis, Project Administrator, Kimley-Horn & Associates
Imagine Admin Session: Thursday, April 17, 10:30 AM - 12:30 PM CST

For too long, Administrative Professionals have been seen as task-doers rather than strategic partners. Ebony Adomanis is here to change that. Ebony challenges Admins everywhere to reshape how they’re seen - by leadership, colleagues, and even themselves. We've all been there: saving the day behind the scenes, only for someone else to get the credit. But what if, instead of waiting for recognition, admins claimed it for themselves?

With over 25 years of experience spanning higher education, professional sports, and consulting, Ebony has built a career on streamlining operations and driving efficiency. A Certified Administrative Professional (CAP) and PACE-certified Administrative Leader, she has supported high-level executives at the Washington Commanders, managed large-scale events at Sinclair Community College, and now collaborates with project managers as a Project Administrator at Kimley-Horn.

10 Keys to Unlock Your Administrative Brilliance

Lisa Olsen, Founder, Lisa Olsen Professional Development & Senior EA, Intermountain Health
Imagine Admin Session: Friday, April 25, 11:30 AM - 1:30 AM CST

Every assistant has brilliance built into their DNA—but even the best can lose sight of it. Whether it’s a tough season, a dip in confidence, or feeling like your light has dimmed, the truth remains: your brilliance is still there. You just need the right keys to unlock it. In this enlightening and empowering session, Lisa Olsen shares the 10 keys that unlock what’s already within you. Some may affirm what you already know—others might surprise you. All are designed to help you rediscover your strength, show up fully, and reignite the energy that makes you exceptional. If you’ve ever needed a reset, a reminder, or just a little light to find your way forward—this session is your moment. Come curious. Leave brilliant.

Lisa is a 30-year Executive Assistant, speaker, coach, and founder of Lisa Olsen Professional Development.

The Hidden Weight of the EA Role

Melinda Vail Goodnight, Senior EA, Southwest Airlines
Imagine Admin Session: Friday, April 11, 1:30 - 3:30 PM CST

Assistants and Executive Assistants take pride in their responsibilities to their leaders, teams, and companies. But what happens when those responsibilities become something heavier—a burden? Presenter of The Hidden Weight of the Executive Assistant’s Role, Melinda Vail explores the immense, often invisible weight that EAs carry—not just in logistics and strategy, but in unspoken truths. As the keepers of secrets, they become silent witnesses to power plays, corporate politics, and personal indiscretions. They navigate dilemmas without a rulebook, constantly balancing confidentiality, loyalty, and personal integrity. Melinda shares a powerful personal story: In a previous role, she became aware of an affair between her leader and the CEO. She was never explicitly asked to lie, but the expectation was clear. The burden of knowing was heavier than anything she had prepared for. And when corporate came looking for answers, she realized—her silence made her accountable. It wasn’t just about keeping a secret; it was about the cost of carrying it. This session challenges EAs to confront the ethical gray areas of their role and empowers them to uphold their integrity without losing themselves in the process.

Melinda Vail is a Senior EA with Southwest Airlines, where she supports the Vice President and Chief Audit Executive. She also leads the Executive Assistants Professional Development program and is a passionate advocate for her profession and peers.

Things I wish I Knew Sooner

Debra Bullis, Canadian Media Producers Association
Imagine Admin Session: Friday, April 25, 11:30 AM - 1:30 AM CST

Some lessons you learn the hard way. Others you wish someone had told you sooner. Debra Bullis has spent more than 30 years in administrative roles, and if there’s one thing she knows for sure, when you realize your job is a career and fully embrace it, the opportunities for leadership, confidence, and impact are endless. Debra shares the hard-earned insights that transformed her career over the decades. Her mission? To help fellow admins avoid unnecessary struggles and accelerate their growth with purpose. Currently the Office Manager at the Canadian Media Producers Association (CMPA), Debra provides strategic operational support, manages technology systems, and oversees facility operations.

A Certified Administrative Professional (CAP), she is passionate about fostering a strong, engaged community of admins through mentorship and advocacy. Born and raised just outside Atlanta, Georgia, Debra has called Canada home for 30 winters. An avid Georgia Bulldogs fan (#GoDawgs), she knows a thing or two about patience, perseverance, and playing the long game.

Going Toe to Toe: Leading with Backbone, Confidence & Diplomacy 

Vanessa Rutz, Executive Assistant, Mortenson
Imagine Admin Session: Friday, April 11, 1:30 - 3:30 PM CST

Being an Executive Assistant is more than just providing support - it’s about knowing when to stand your ground. But how do you go toe to toe with an executive while maintaining professionalism, confidence, and diplomacy? Vanessa Rutz has been there, and she’s here to show you how to navigate those critical moments. In 'Going Toe to Toe', Vanessa dives into the art of pushing back when it matters - without burning bridges. Your voice as an EA isn’t just valuable - it’s critical. In this session, you’ll learn how to assert yourself without being aggressive, build the confidence to challenge leadership when necessary, and stand firm in the best interest of your team and company.

An accomplished Executive Assistant at Mortenson, Vanessa has spent 20 years supporting leaders at Amazon, Optum, General Mills, and more. Renowned for her ability to untangle complex challenges with precision and efficiency, she is passionate about process improvement, professional development, and sharing leadership insights with the admin community.

Lessons Learned From a 6 lb. Dog: Transforming Difficult People Into Life-Changing Experiences

Imagine Admin Session: Friday, April 25, 1:30 - 3:30 PM CST

Sometimes, the biggest lessons come from the smallest teachers. For Tammy Hain, that teacher was a six-pound dog who showed her how patience, perspective, and persistence can transform even the most difficult situations - including the ones we face in the workplace. Presenter of "Lessons from a 6 lb. Dog: Transforming Difficult People into Life-Changing Experiences," Tammy explores how shifting your lens from frustration to understanding can change not only how you navigate challenging bosses and coworkers, but how you grow from those experiences. Too often, we internalize negativity, react emotionally, and carry the weight of difficult interactions. But what if, instead, we chose to see through the eyes of understanding? What if the real change starts with us? Tammy will share the surprising wisdom she gained from an unlikely source - proving that even the toughest workplace dynamics can lead to transformation when we choose to see beyond the surface.

With over 30 years in administrative support across non-profits, higher education, telecommunications, and retail - 14 of those years spent supporting C-suite executives - Tammy has built a career on organization, problem-solving, and resilience. Tammy currently supports the CEO of Catalyst Brands LLC, which includes JCPenney, Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand, and Nautical.

Redefining Service: Why the EA Role Needs A Rebrand

Lucy Brazier, CEO, Marcham Publishing
Imagine Admin Session: Friday, April 11, 1:30 - 3:30 PM CST

Claiming Your Seat

Imagine Admin Session: Friday, April 25, 11:30 AM - 1:30 AM CST

Advocating for Your Role at the Table For Stephanie Camarda, being an EA isn’t just about supporting executives - it’s about being part of the leadership conversation. When a senior team member suggested she attend Exec Staff meetings only as needed, Stephanie knew she had to push back. Taking a two-week step back, she reevaluated her role and then went directly to her CEO. She made it clear: If she wasn’t fully included, she couldn’t be truly effective. He agreed, and she’s been in those meetings ever since. In this session, Stephanie shares why standing up for yourself, knowing your worth, and advocating for your role are critical to professional success. Speaking up isn’t always easy—but once you do, it transforms how you show up in your career.

With 30+ years as an EA, Stephanie has worked with incredible executives at small and mid-sized companies, where she thrives on wearing multiple hats and making a broad impact. At Imagine Admin, she’ll share what it takes to build trust, assert your value, and ensure your voice is heard—because once you claim your seat at the table, you’ll never look back.

Transforming Instinct Into Impact: THE P.R.E.T.T.I.® Assistant

Hilen Flores, Executive Assistant, NC State Continuing and Lifelong Education
Imagine Admin Session: Friday, April 11, 1:30 - 3:30 PM CST

Assistantship is not support - it is strategy in motion, leadership without the title, and influence that reshapes outcomes. Executive Assistants do not just keep things moving - we move the needle! We are the quiet force turning chaos into clarity and instinct into strategy. The Executive Assistant’s desk is not behind the scenes - it is the command center of impact, foresight, and leadership. But what if the very soft skills that make this possible - soft skills we already use every day, could be harnessed with greater intention to transform instinct into measurable, undeniable impact?

That's why Hilen Flores created the P.R.E.T.T.I.® Framework - to give voice to the essential skills that transform instinct into impact.  This framework highlights 6 pillars that elevate Assistants into strategic partners. With 20 years in the trenches, Hilen has seen firsthand how these skills make the difference between a good assistant and a P.R.E.T.T.I.® Assistant. Now, she is on a mission to help others unlock their full potential - because being an Executive Assistant is not just a job; it is a masterclass in leadership.

Hilen currently serves as an Executive Assistant in both higher education and the nonprofit sector, where she leads with clarity, excellence, and heart. A native New Yorker, she holds a B.A. in Business-Economics with a Minor in French and International Affairs from Skidmore College.

Solving The Right Problem: What a dog and a Newspaper kiosk taught me

Meredith Randall, Executive Assistant, Genworth
Imagine Admin Session: Friday, April 11, 1:30 - 3:30 PM CST

Sometimes, the real problem isn’t what you think it is. When a citizen’s complaint landed on Meredith Randall’s desk, she did what any dedicated admin would do - she sprang into action. Pulling strings, calling in favors - she was determined to fix the issue. But after spending hours trying to find the perfect solution, she realized something frustrating, hilarious, and profoundly insightful: she had been solving the wrong problem all along. This session is a lesson in assumptions, efficiency, and the power of asking the right questions upfront. How often do we, in our drive to be proactive, jump into action before fully understanding the root cause? Through this unforgettable (and yes, slightly ridiculous) story, Meredith will show how slowing down and clarifying the real issue can save time, resources, and sanity.

With 35+ years in the admin profession, supporting small businesses, government agencies, nonprofits, and Fortune 500 executives, Meredith has seen it all. A recently retired executive once likened her to having the anticipation of Radar O'Reilly, the precision of Alfred the Butler, and the stamina of the Energizer Bunny—a tribute that left her laughing (and maybe crying).  

The admin hat trick

Kim Aliffi, Manager of Administration, Vivli
Imagine Admin Session: Friday, April 25, 11:30 AM - 1:30 AM CST

Today’s admins don’t just support the business - they drive it forward. But when you’re juggling operations, finance, and project management all at once, it can feel like a constant balancing act. Kim Aliffi knows this firsthand, and she’s here to show you how to turn that overwhelm into an advantage. Join Kim as she breaks down the three core areas that modern admins are expected to manage and provides real-world strategies for navigating them with confidence. Through practical takeaways and lived experience, she’ll demonstrate how these multitasking skills aren’t just a necessity, but a superpower that makes admins indispensable. Kim will challenge you to rethink the scope of your role, embrace the full impact of your work, and leave inspired to turn everyday multitasking into a strategic advantage. It’s a fast-paced, insightful look at how Admins aren't just supporting the business, they're driving it forward.

With over 10 years of experience in operations, finance, and project management, Kim has built a career on streamlining workflows, improving efficiency, and proving that admins aren’t just keeping things afloat - they’re the ones steering the ship.

How one decision changed everything

Tara Browne, Manager of Executive Assistants / Corporate Clerk. Assistant to CEO and Chief of Staff, Ascentria Care Alliance
Imagine Admin Session: Friday, April 11, 1:30 - 3:30 PM CST

In 2008, amid economic turmoil and professional betrayal, Tara knew something had to change. She made one pivotal decision - to develop her leadership skills - and it set off a chain reaction. Almost immediately, she was given an opportunity to lead, pushing her beyond her comfort zone and into unexpected success. Soon after, she was invited to present her approach at a leadership training event. After years of feeling invisible, she was suddenly seen. People recognized her expertise, sought her insights, and looked to her as a leader. Through this experience, Tara learned a powerful truth: You can decide how people perceive you. That decision changed everything. It gave her the confidence to take risks, inspired a cross-country move, and ultimately reshaped the trajectory of her career.

Tara is the Manager of Executive Assistants at Ascentria Care Alliance, a Distinguished Toastmaster (DTM), and a 2021 Boston Admin Awards Finalist, Tara believes that even the smallest piece of knowledge can be invaluable to others.

No idols allowed

Melissa Marshall, Director of Executive Administration, Falvey Insurance Group
Imagine Admin Session: Thursday, April 17, 10:30 AM - 12:30 PM CST

Executives don’t need another yes person—they need a strategic partner. When Melissa Marshall noticed her team treating executives like untouchable figures, she knew something had to change. In collaboration with her CEO, she delivered a bold message: EAs are not here to idolize executives; they are here to challenge, advise, and partner with them. In "Beyond 'Yes': Redefining the EA-Executive Partnership," Melissa shares how she helped shift her team’s mindset from calendar managers to true business partners. With the full support of leadership, she’s dismantling outdated perceptions of admin work and proving that EAs bring more to the table than logistics support - they drive the business forward. Her goal? To break barriers, redefine expectations, and empower other admins to see themselves as more than their title. Because at the end of the day, executives may run the business - but admins make sure it runs.

Melissa started her admin career at LinkedIn in California before moving to the East Coast and into the insurance industry, where she worked her way from EA to Director of the Executive Support Team. Over the past 10 years, she has passionately elevated the role of the EA, ensuring it’s seen as a critical leadership function - not just a support role. 

From admin to ceo: lessons learned from building a thriving admin recruiting firm & va agency

Bonnie Schutz, CEO & VEA, Tandem Resource Solutions
Imagine Admin Session: Friday, April 11, 1:30 - 3:30 PM CST

What happens when an EA powerhouse leaps entrepreneurship? Bonnie Schutz knows firsthand. With over 30 years of experience supporting C-suite executives, she transformed her admin expertise into a thriving admin recruiting firm and US-based virtual assistance agency - proving that the skills honed in executive support can open doors you’ve never expected. She also recently started a podcast – Delegate2Elevate; Get Sh!t Done, that has hit New & Noteworthy status in just six weeks! Bonnie shares the unfiltered truth about her journey - what worked, what didn’t, and the surprising lessons that reshaped her path. From her “chair” at the boardroom table (rather than the coveted “seat” at the table) to business ownership, she’ll reveal her mindset shifts, “I did not see that coming” & “never say never” moments. And strategies that helped her scale a business rooted in delegation and productivity.

A seasoned administrative professional with 35 years in the industry, Bonnie went from her first receptionist role at a Taco Bell franchise (yes, really!) to founding Tandem Resource Solutions (as a side hustle in 2015 and turning it into a full-time career pivot in 2017). Today, she leads a team of 35+ VAs, recruits, consults, hosts her podcast, and helps professional service providers confidently build their delegation muscles.

Beyond the admin box: taking chances, owning your growth & leading with confidence 

Imagine Admin Session: Friday, April 25, 11:30 AM - 1:30 AM CST

What happens when you stop holding yourself back and start saying yes to opportunities that push you beyond the typical admin role? With 12 years as an Executive Assistant, Joshua Dutton de Beer has seen firsthand how stepping outside the expected "day-to-day" can transform an admin from a task manager to a strategic leader. In this lighthearted yet insightful session, Joshua shares how embracing "other duties as assigned" led to unexpected career growth, expanded his skill set, and positioned him as an indispensable asset in every organization he’s worked for. He’ll also bring a unique perspective as a man in a heavily female-dominated profession, reflecting on the dynamics, challenges, and unexpected lessons that have shaped his career. Whether it’s navigating new responsibilities or building confidence in networking, this session is about breaking past self-imposed limits and seizing the opportunities that could change everything.

Currently an Executive Assistant at Herzing University, Joshua has built his career across education, nonprofit, media, and healthcare sectors, mastering project coordination, administrative management, and high-level executive support.

after the deal: how admin to admin relationships move mountains

Valerie Gagliano, Executive Assistant, VaynerMedia
Imagine Admin Session: Friday, April 11, 1:30 - 3:30 PM CST

High-level deals may be sealed in the boardroom, but the relationships that move those deals forward? They start elsewhere. Valerie Gagliano knows that Administrative Professionals aren’t just supporting the business - they’re shaping it through strategic relationship-building and collaboration. Valerie challenges the traditional view of administrative roles, highlighting how thoughtful, strategic relationship-building among peers is just as critical as the C-suite closing the deal. By fostering strong connections, aligning on goals, and developing a collaborative mindset, Administrative Professionals become key players in the success of their organizations.

As an Executive Assistant at VaynerMedia, Valerie operates at the highest levels of leadership while recognizing the immense value of peer-to-peer collaboration. She understands that when AAs and EAs adopt a proactive, strategic mindset, they don't just support leadership—they actively contribute to business growth.

admin by choice

Imagine Admin Session: Friday, April 25, 11:30 AM - 1:30 AM CST

What if the career you’re meant to thrive in is exactly where you are right now? Jodi Giles is here to challenge the notion that the administrative role is merely a stepping stone to something else - arguing instead that it’s a powerful destination in its own right. In this inspiring session at Imagine Admin, Jodi will share insights that empower you to proudly claim your administrative role as a meaningful career, not just a pathway to another opportunity. She reminds us that professional growth isn't always about climbing the ladder-it's about deepening your impact, investing in yourself, and creating opportunities exactly where you are. Join to discover why there’s nothing wrong - and everything right with becoming a superstar in a role you truly love.

Jodi brings over three decades of administrative experience spanning diverse fields, currently serving at Pacific Northwest National Laboratory where she is a passionate mentor to junior staff.

Just Ask

Imagine Admin Session: Friday, April 25, 11:30 AM - 1:30 AM CST